Clik here to view.
Forget Metrics and Start Behavioral Targeting!
Cost per click, cost per acquisition, pay per click, hits, time spent, unique users, unique visitors… the list goes on and on. With a bevy of systems and channels for marketing, how does a marketer...
View ArticleClik here to view.
Market to Change Customer Behavior, not Attitudes
Harvard Business School professor John Quelch once said “The purpose of marketing… should be geared to changing and reinforcing customer actions rather than customer attitude.” I recently revisited...
View ArticleOh Behave! – Hidden Forces that Shape Irrational Behavior
When marketers design a marketing campaign – we typically design them for “rational” buyers. But do buyers ever act rational? And what about us? When we make decisions we think we’re in control and...
View ArticleClik here to view.
10 BtoB Marketers Predictions for 2010
Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was...
View ArticleClik here to view.
Generating a Buyer Persona with Facebook Advertising
I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition! In the book he stresses the importance of having a “buyer...
View ArticleClik here to view.
Facebook Advertising for Dummies (Wiley)
Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand...
View ArticleClik here to view.
Facebook can’t be stopped and here’s why!
I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We...
View Article
